„Theory of unexpected red“ It’s an approach that went viral thanks to New York designer Taylor Simon. She says that if a room feels too dull and impersonal, just add something red. Will it clash? Impossible!
The theory suggests that adding anything red to a room — even if it seemingly doesn't match — whether it's a small or bold piece, instantly makes the space better.
"It simply goes with everything. Think of it like a bold red lipstick or red nail polish — it matches every outfit."
The rise of bold colors, including red, is a predicted trend for the upcoming season. On social media, we see inspirations supporting the return of red — from accessories like lighting and upholstered pieces to entire walls, wallpapers, or bookshelves — ranging from vibrant tomato red to muted cherry red.
Of course, red in interior design is nothing new — it has appeared across different eras. As designers, we like to use it as a contrasting element that brings energy and dynamism into the space. The popularity of this theory suggests not only the return of red, but also its timeless appeal — proving that we don’t need to be afraid to invest in it. Whether you're a fan of bold reds, retro inspirations, or prefer more muted shades that shine in “quiet luxury” interiors, we’ve got design tips you'll love.
Cover photo: lamp by H&M Home
Design Tip 1 – Product Inspiration
A selection of red products – links in the text
1/ Coffee table Tip Tap available at Pols Potten 2/ Candle Holder Tube by Hay available at Byflou 3/ Table and pendant lamp Flowerpot by &tradition available at Designville 4/ Wool blanket by Klippan Yllefabrik available at Nordic Nest 5/ Chair Icha by Massproductions available at Nordic Nest 6/ Pillow cover available at HM Home 7/ Plate Love by Mindset available at Artisème 8/ Book Feeding Creativity by Mary McCartney available at Zara Home and book The story of Ferrari available at HM Home 9/ Dior candle available at Dior 10/ Revolving bar stool by Hay available at Finnish Desing Shop 11/ Metal table lamp available at HM Home 12/ Electric kettle Smeg available at Kulina
Design Tip 2 – Product Inspiration
A selection of dark red products – links in the text
1/ Coffee table by &tradition available at Byflou 2/ Vase by Lukáš Jabůrek available at Artisème 3/ Table lamp Kizu by New Works available at Nordic Nest 4/ Candle Holder by &tradition available at DesignVille 5/ Pouff by Normann Copenhagen 6/ Tray by Muuto available at Nordic Nest 7/ Tray by Blomus available at Blomus.sk 8/ Parfum Byredo available at Douglas and Diptyque candle Tubereuse available at Notino 9/ Stolička by Hay available at Finnish Desing Shop 10/ Wool pillow cover for pillow available at Zara Home 11/ Table lamp available at svetla.sk 12/ Whisky glasses available at Moser Karlsbad
Moodboard
A selection of products – links in the text
1/ Coffee table by &tradition available at Byflou 2/ Podnos Salon by Norman Copenhagen available at Nordic Nest 3/ Parfum Terroni by Orto Parisi available at Notino 4/Kontajner od &tradition 5/ Stolička od Hay predáva Finnish Desing Shop6/ Stolová lampa Flowerpot by &tradition available at Designville 6/ Tray by Muuto available at Nordic Nest 7/ Diptyque candle Tubereuse available at Notino 8/ Book 36 Hours World predáva Taschen 9/ Table lamp available at svetla.sk
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